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GIPHY's 2021 GIFs and Clips of the Twelvemonth

Greetings beau GIF lovers. It's that fourth dimension of year again where we share what'south been the driving sentiment backside how people express themselves via GIPHY'due south content. While yous tin all the same expect to encounter the top GIFs of the twelvemonth — per the usual — nosotros do accept a couple new changes to the style nosotros are doing things this Year in Review.

What'due south New in 2021

To showtime, nosotros are introducing GIPHY Clips to the listing! ICYMI, Clips is GIPHY'south new video product and this yr nosotros've seen and so many incredible ways that partners, artists, and creators (such as through our new GIPHY Studios' Creators Club) have used this format to contain sound into curt-form content. We know what yous're probably thinking… just why video? Why mess with sound when GIFs already work? Are y'all all ok? Aye, we're ok (we think) and simply put, video was the next natural development of GIPHY'south content formats. We love seeing how people communicate with GIFs and the life information technology brings to everyday conversations, simply were hard-pressed to discover a video equivalent that is as shareable as GIFs. So nosotros created our own! GIPHY Clips are purposefully designed to be curt, snappy, and super sendable wherever you're chatting. Keep scrolling to see the Top Clips of 2021.

Additionally, since the primary goal of this list is to highlight the cultural trends on GIPHY unique to 2021, we took a fleck of a different approach to our Top Content of the Year. While still start and foremost metrics-driven, nosotros put an extra accent on curating the list to showcase outliers from daily evergreen searches. This allowed us to focus on content that derived its popularity from cultural and emotional spikes vs ofttimes-trending search terms (GIPHY users' demand for "Happy Birthday" and "Good Morning time" GIFs knows no bounds!). By doing this, we know we are providing insights that truly speak to the evolving mood of our users over the past year.

What Does It All Mean?

This year's lists are packed with the pop culture moments, emotions, and reactions that fueled users' search beliefs on GIPHY. Even though The Office premiered almost 17 years ago, the show has maintained a grip on Internet civilisation. Between podcasts like Function Ladies or Brian Baumgartner'due south success on Cameo, information technology'due south axiomatic that people'southward nostalgia for The Office is going strong. GIPHY users conspicuously share the sentimental love for the NBC show as not only was a frustrated Stanley our top GIF of the year, but The Office's new GIPHY channel was also the about pop channel of the year! (Nostalgia wasn't the merely factor at play though, equally GIPHY users also responded to content from newer shows like Netflix's fan favorite Bridgerton and Disney+'due south extremely meme-worthy WandaVision.)

Meanwhile, The Office also made a strong showing on our top Clips list, but couldn't quite crush Drew Barrymore's extremely charming block jiggle. Could it be that when audio enters into the mix, nostalgia is no lucifer for a very funny, very silly sound effect? Well, either mode, actually hearing Jim's classic "It is your altogether" line reading was a strong second place. And since Clips is such a new format, information technology makes sense that all-time favorites are joined by new GIPHY partners like FaZe Clan, Apex for Youth, and Dorian Electra.

And then Who Made the Lists?

All that being said, we wouldn't have this content without our incredible partners and artists who make GIPHY the interesting and animated place it is today. Here are the Top Partner and Artist Channels of the Yr:

• Top Partner Channels of 2021: The Office channel stole the show every bit the most-viewed partner channel of the year (cue champagne celebration here). The Function's original broadcaster NBC also made the list alongside late dark comedy favorite, SNL. Top partner channels also included several advocacy groups (all driven past the bureau, Taskforce — Into Action, Hello All, Creative Courage), sports leagues (NFL, NBA, MLB), and streaming services (Netflix, Disney+). We as well saw Kim Kardashian come in as what nosotros accept now dubbed the "Personality of the Year," having been the just personality/private aqueduct to seize a top spot on the list!
• Top Artist Channels of 2021: Congrats to Ai and Aiko by Peter Draw who was the most-viewed artist aqueduct of the yr! Not far behind were several other incredible artists who have all continued to contribute incredibly timely and moving content to GIPHY, including: Muffin and Nuts, Nora Fikse, Britt Does Pattern, Katharine Kow, Jinzahn, Ruppert Tellac, Studio Neuhaus, Megan Motown, and Sarah the Palmer (meet some of these artists' works captured in our book, Frame past Frame).

And at present, presenting the Top GIFs and Clips of 2021… Enjoy!

Pinnacle GIFs of 2021

1. "Bored Stanley" past The Office

The Office continues to be the GIF-t that keeps on giving! The characters' cuttingly funny expressions make for fantastic GIFs and this moment of a bored Stanley Hudson in flavor 5 is no exception. Peacock launched The Part library channel this calendar yr and it quickly became one of the fastest-growing channels in GIPHY's history. Fans of the show beloved sharing official GIFs of their favorite characters and moments, but the all-time part about this content is that it has universal appeal. You don't take to be familiar with the show or the character of Stanley to have felt a connectedness to this GIF in 2021. Many people are still spending days jumping from 1 Zoom meeting to the next so the feeling of boredom or monotony is highly relatable. This pinnacle GIF shows usa the enormous cultural cachet that The Office has while also showcasing a little bit of the mindset we were in this twelvemonth.

2. "Tired Tom" by HBO Max

Between continued COVID-19 stress and work-from-home burnout, it makes sense that users may accept felt particularly tired in 2021 and this moment from the classic cartoon Tom and Jerry encapsulates everything almost our new normal this year. Information technology's likewise a prime number case of how what'southward old tin can become new again in the historic period of visual expression.

three. "Oh No" by The Corking British Broil Off

Sometimes a GIF tin can represent a spectrum of emotions and this is one of them. This moment from Bake Off: The Professionals features fan favorite and former-contestant-turned-host, Liam Charles, in a moment of daze and surprise that clearly resonated with users both inside and outside of The Great British Bakeoff's fandom. We lived through dozens of moments that took our commonage breath away this yr, ranging from that jaw-dropping Mare of Eastown conclusion, to the rollercoaster of the Suez Canal obstacle, to Simone Biles' triumphant return to the gymnastics contest during the Tokyo Olympics. Needless to say, nosotros aren't surprised that a GIF depicting astonishment should make this list in 2021.

4. "Sad Pikachu" past Pokemon

Everyone's favorite Pokémon grapheme looks positively miserable here — maybe he'd exist cheered up to learn that he landed at #iv on our listing! Feelings of depression or isolation are pervasive during an event like the electric current global pandemic, and so we see why users may have gravitated towards a bummed-out Pikachu. However, nosotros find it notable that while some of our height GIFs all depict somewhat sad or bored emotions, they're also all from feel-good TV shows. Maybe when people are down in the dumps they turn to their favorite comfort shows to express how they're feeling.

5. "Kathryn Hahn Winking" by Disney+

This moment from WandaVision shows actress Kathyrn Hahn giving a sarcastic, over-the-meridian wink and "Agnes Winking" quickly became the Internet's new favorite meme. As one of the biggest Internet sensations of the year, nosotros were not at all surprised to see this land on our list.

6. "Peppa Pig '¡Feliz Cumple!'" by Discovery LA

We can confidently conclude that users love ii things: birthdays and Peppa Pig. The combination of the 2 forms a joyous little GIF that lands a spot on this listing! The popularity of the character Peppa Sus scrofa has grown exponentially in recent years as has the demand for foreign language content on GIPHY. We are constantly working to abound our library of international content and are thrilled that this Spanish altogether wish was used and shared and so much by users in 2021.

7. "The Weeknd Halftime Performance" past the NFL

The Weeknd'south operation at the Pepsi Super Basin LV Halftime Show was a standout moment from this year. While in that location were many memorable parts of the show, The Weeknd singing "I Tin't Experience My Confront" while making his way through an illuminated maze of mirrors chop-chop caught everyone's attention and went viral. Goes to prove the impact of a great performance and how easily it can be translated into the language of GIFs.

8. "Daphne Bridgerton Laughing" by Netflix

Bridgerton dropped on Netflix on Christmas Day of 2020 and the world forever changed. By early on 2021, audiences were downright obsessed with this romantic drama so information technology'southward only fitting that the testify would exist represented on our list. Plus, this GIF of Daphne Bridgerton is the perfect reaction for those situations where you know you shouldn't be laughing, but you lot but can't help information technology.

9. "Happy Dance" by Foodieg

People turn to GIPHY again and again to express happiness, and has there ever been a cuter representation of happiness than this GIF? The artist "foodieg" is to thank for creating this cheerful GIF grapheme and we're so glad to see that it was beloved by users.

10. "Happy Baby Yoda" by Disney+

From the moment The Mandalorian premiered on Disney+, users began searching for "Baby Yoda'' on GIPHY. This GIF of Infant Yoda, also known as Grogu, is especially adored by fans. It'southward perfect for expressing excitement for the weekend, for an upcoming party, or for anything that brings you joy!

Height Clips of 2021

1. "Cake Jiggle" by Drew Barrymore

Nosotros're charmed that this Clip from The Drew Barrymore Show snagged the top spot because information technology's a perfect case of how audio can hugely heighten a visual format. Drew Barrymore jiggling a cake and making a silly facial expression is funny on its own, merely the addition of actually hearing her making such a goofy audio on top of it is really the icing on the cake (pun completely intended).

2. "It Is Your Birthday" past The Office

Sometimes users want to earnestly wish someone a happy birthday. However, sometimes the intention can be a sarcastic birthday greeting and nothing fits the nib amend than the "Information technology Is Your Altogether" scene from The Function. Fans of the show render to this scene of Dwight's try at throwing a professional role altogether party time and time once again, then nosotros aren't surprised that it was one of the nearly popular Clips in 2021.

3. "Happy Pride" by GLAAD

Nosotros are so delighted that this "Happy Pride" Prune is on the list. GLAAD created this Clip to celebrate Pride Month in June and it immediately took off. Betwixt the rainbow of colors and the upbeat, celebratory music, we are fully expecting this 1 to see a spike in shares every unmarried June.

4. "Buss osculation" by Jason Clarke

There is something so beautiful almost this Clip by artist Jason Clarke — the beautiful butterfly kisses, the soothing nature sounds, the crayola colors. Information technology's a sweetness mode of expressing romantic dearest or fifty-fifty just love between friends, so it's no surprise that information technology was a favorite Clip among users in 2021.

5. "Cheers!" by Apex for Youth

The nonprofit organization Apex for Youth created this Prune, which we knew would exist a particularly popular one. People are always turning to GIPHY to send congratulatory messages and a Clip of a raised drinking glass and the words "Cheers!" does just that.

6. "Love!" past Hello All

This beautiful Prune by Hullo All is both unproblematic — an animation depicting a woman in a hijab drawing a heart — and universal. It makes sense that it was embraced by a wide audience in 2021 and nosotros suspect it'southward popularity will keep for years to come up.

vii. "To E or not to E" past Plume

This Clip from our partner Plume, an organisation that provides gender-affirming hormone replacement therapy for the transgender community, is a take on the decision trans folks face up whether to begin "Due east" (estrogen/progesterone) or not. GIPHY is continually striving to make our library more inclusive so we're glad to see this resonated so much with our users this twelvemonth.

8. "And then Much Love" by Desus and Mero

Desus and Mero is a super pop account on GIPHY and, every bit previously stated, expressions of adoration are also quite popular! This Clip is the perfect combination of the two and probably a favorite amid group chats where friends and family might not accept physically been able to be together, but wished to send messages of dear.

nine. "Celebration!" past FaZe Clan

Is there whatsoever sound more associated with celebrations than a party popper? The audio here coupled with the visuals of party hats and confetti makes this a perfect Prune for sending celebratory well-wishes.

10. "Pitiful Bro… I Beloved You" by Dorian Electra

Singer-songwriter Dorian Electra made some fantastic GIFs, Stickers, and Clips with GIPHY Studios this twelvemonth and this slice is one of our favorites because it'southward a unique take on saying "I dearest you." We always attempt to drag and amplify new and unique voices, which is why we're so happy to come across how well Dorian's Prune performed this yr.

Whew, that was a lot (but and then was 2021, then that checks out)! While this may wrap up our Top GIFs and Clips of 2021, over the next few days we will also be announcing our top Stickers as well as fifty-fifty more vertical-specific content (Sports, Television, Artists, etc.) via our social channels (Twitter, Instagram) and Stories on our homepage. Stay tuned!

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Source: https://giphy.medium.com/giphys-2021-gifs-and-clips-of-the-year-4c0749ee407

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